Email Marketing Statistics
The purpose of this API is to provide the engagement and performance indicators of the Email Marketing campaigns sent in the consulted period, which will help you to analyze the efficiency of your campaigns.
Available methods
Returns data about email marketing campaigns sent in the range queried for a specific account
Query Params
Field | Type | Description |
---|---|---|
start_date | Date (yyyy-mm-dd) | The start date to be consulted. |
end_date | Date (yyyy-mm-dd) | The end date to be consulted. |
Response Body
Field | Type | Description |
---|---|---|
account_id | Integer | The unique id associated to each RD Station account. |
query_date | Date | The timeframe used to fetch data. |
send_at | Date | Email send date. |
campaign_name | String | Email name . |
contacts_count | Integer | Count of selected contacts. |
email_dropped_count | Integer | Total emails dropped. |
email_delivered_count | Integer | Total emails delivered. |
email_bounced_unique_count | Integer | Total emails hard and soft bounce. |
email_opened_unique_count | Integer | Total unique opens per lead. |
email_clicked_unique_count | Integer | Total unique clicks per lead. |
email_unsubscribed_count | Integer | Total unsubscribed. |
email_spam_reported_count | Integer | Total spam reported. |
email_delivered_rate | Float | Delivery rate. |
email_opened_rate | Float | Float | rate compared to the number of emails delivered. |
email_clicked_rate | Float | Click rate compared to the number of emails delivered. |
email_spam_reported_rate | Float | Spam rate compared to the number of emails delivered. |
Example:
Code: 200
{
"account_id": 99_999,
"query_date": {
"start_date": "2021-01-01",
"end_date": "2021-01-31"
},
"emails": [
{
"campaign_id": 6_061_981,
"campaign_name": "Desconto",
"send_at": "2021-01-06T20:56:27.481Z",
"contacts_count": 333,
"email_dropped_count": 3,
"email_delivered_count": 326,
"email_bounced_count": 4,
"email_opened_count": 153,
"email_clicked_count": 119,
"email_unsubscribed_count": 2,
"email_spam_reported_count": 0,
"email_delivered_rate": 98.7,
"email_opened_rate": 46.9,
"email_clicked_rate": 36.5,
"email_spam_reported_rate": 0
}
]
}