Estatísticas de Email Marketing


Nota: esta funcionalidade está disponível somente para plano Enterprise.


O objetivo desta API é fornecer os indicadores de engajamento e performance das campanhas de Email Marketing enviadas no período consultado, que irão te auxiliar a analisar a eficiência das suas campanhas

Métodos disponíveis

Returns data about email marketing campaigns sent in the range queried for a specific account
Query Params
Field Type Description
start_date Date (yyyy-mm-dd) The start date to be consulted.
end_date Date (yyyy-mm-dd) The end date to be consulted.
Response Body
Field Type Description
account_id Integer The unique id associated to each RD Station account.
query_date Date The timeframe used to fetch data.
send_at Date Email send date.
campaign_name String Email name .
contacts_count Integer Count of selected contacts.
email_dropped_count Integer Total emails dropped.
email_delivered_count Integer Total emails delivered.
email_bounced_unique_count Integer Total emails hard and soft bounce.
email_opened_unique_count Integer Total unique opens per lead.
email_clicked_unique_count Integer Total unique clicks per lead.
email_unsubscribed_count Integer Total unsubscribed.
email_spam_reported_count Integer Total spam reported.
email_delivered_rate Float Delivery rate.
email_opened_rate Float Float | rate compared to the number of emails delivered.
email_clicked_rate Float Click rate compared to the number of emails delivered.
email_spam_reported_rate Float Spam rate compared to the number of emails delivered.

Example:

Code: 200

{
  "account_id": 99_999,
  "query_date": {
      "start_date": "2021-01-01",
      "end_date": "2021-01-31"
  },
  "emails": [
      {
      "campaign_id": 6_061_981,
      "campaign_name": "Desconto",
      "send_at": "2021-01-06T20:56:27.481Z",
      "contacts_count": 333,
      "email_dropped_count": 3,
      "email_delivered_count": 326,
      "email_bounced_count": 4,
      "email_opened_count": 153,
      "email_clicked_count": 119,
      "email_unsubscribed_count": 2,
      "email_spam_reported_count": 0,
      "email_delivered_rate": 98.7,
      "email_opened_rate": 46.9,
      "email_clicked_rate": 36.5,
      "email_spam_reported_rate": 0
      }
  ]
}