Estatísticas de Email Marketing
O objetivo desta API é fornecer os indicadores de engajamento e performance das campanhas de Email Marketing enviadas no período consultado, que irão te auxiliar a analisar a eficiência das suas campanhas
Métodos disponíveis
Returns data about email marketing campaigns sent in the range queried for a specific account
Query Params
Field | Type | Description |
---|---|---|
start_date | Date (yyyy-mm-dd) | The start date to be consulted. |
end_date | Date (yyyy-mm-dd) | The end date to be consulted. |
Response Body
Field | Type | Description |
---|---|---|
account_id | Integer | The unique id associated to each RD Station account. |
query_date | Date | The timeframe used to fetch data. |
send_at | Date | Email send date. |
campaign_name | String | Email name . |
contacts_count | Integer | Count of selected contacts. |
email_dropped_count | Integer | Total emails dropped. |
email_delivered_count | Integer | Total emails delivered. |
email_bounced_unique_count | Integer | Total emails hard and soft bounce. |
email_opened_unique_count | Integer | Total unique opens per lead. |
email_clicked_unique_count | Integer | Total unique clicks per lead. |
email_unsubscribed_count | Integer | Total unsubscribed. |
email_spam_reported_count | Integer | Total spam reported. |
email_delivered_rate | Float | Delivery rate. |
email_opened_rate | Float | Float | rate compared to the number of emails delivered. |
email_clicked_rate | Float | Click rate compared to the number of emails delivered. |
email_spam_reported_rate | Float | Spam rate compared to the number of emails delivered. |
Example:
Code: 200
{
"account_id": 99_999,
"query_date": {
"start_date": "2021-01-01",
"end_date": "2021-01-31"
},
"emails": [
{
"campaign_id": 6_061_981,
"campaign_name": "Desconto",
"send_at": "2021-01-06T20:56:27.481Z",
"contacts_count": 333,
"email_dropped_count": 3,
"email_delivered_count": 326,
"email_bounced_count": 4,
"email_opened_count": 153,
"email_clicked_count": 119,
"email_unsubscribed_count": 2,
"email_spam_reported_count": 0,
"email_delivered_rate": 98.7,
"email_opened_rate": 46.9,
"email_clicked_rate": 36.5,
"email_spam_reported_rate": 0
}
]
}